Posts Tagged: Smirnoff Ice

How to give FMCG brands power through experience

Diageo’s Ed Pilkington recently stated that brand experience should be at the heart of FMCG strategies. Sense’s Alex Smith reveals three approaches brands can take.

There are two ways to communicate: through abstraction and through experience. Both techniques are commonplace in the world of marketing.

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Goodbye Mister Clean

Grimy, ugly, inconsistent, flaky and risky – these are the watchwords of the future, says Alex Smith of agency Sense

It’s time for marketing to get dirty. Forget the millennials. The future belongs to the post-millennials, born after 2000. And marketers need to get up to speed fast.

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