Posts Tagged: retail

Blog (part two): Are you customer experienced?

In the second of a two-part blog, Sense’s Alex Smith discusses how experiential can help FMCG brands play retailers at their own game.

If you look at Forbes’ list of the world’s top 20 brands, only one is FMCG (Coca-Cola), whereas 12 are brands with physical retail spaces that are able to provide ‘real’ customer experiences.

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Experience counts… particularly in retail

Retailers need to make far more of the special relationship they have with their customers, says Alex Smith, planning director at real world marketing agency Sense.

Customer experience has always been important. Timely delivery and courteous service, for example, have perennially been key to generating loyalty. This has never been more important in the current increasingly competitive business landscape, where many businesses provide similar products and services.

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