Posts Tagged: Red Bull

How to give FMCG brands power through experience

Diageo’s Ed Pilkington recently stated that brand experience should be at the heart of FMCG strategies. Sense’s Alex Smith reveals three approaches brands can take.

There are two ways to communicate: through abstraction and through experience. Both techniques are commonplace in the world of marketing.

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Blog (part two): Are you customer experienced?

In the second of a two-part blog, Sense’s Alex Smith discusses how experiential can help FMCG brands play retailers at their own game.

If you look at Forbes’ list of the world’s top 20 brands, only one is FMCG (Coca-Cola), whereas 12 are brands with physical retail spaces that are able to provide ‘real’ customer experiences.

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