Posts Tagged: marketing

There isn’t too much advertising – there’s too little

If adverts were in more real, relevant places, they’d create deeper brand experiences and be more effective, says Alex Smith, planning director at agency Sense.

We’re all familiar with the idea that the world is oversaturated with messages. Advertising seems to be everywhere, always trying to butt in. “What,” we cry, “doesn’t have a brand tastelessly plastered over it these days?”

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Goodbye Mister Clean

Grimy, ugly, inconsistent, flaky and risky – these are the watchwords of the future, says Alex Smith of agency Sense

It’s time for marketing to get dirty. Forget the millennials. The future belongs to the post-millennials, born after 2000. And marketers need to get up to speed fast.

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