Posts Tagged: brands

The age of living dangerously

Be real, embrace risk, and people will love you, says Alex Smith, planning director at real world agency Sense.

The walls that surround traditional ‘fictional’ advertising media – the edges of a screen or a page – are not just a frame that allows creativity to flourish within, they’re a cage. They’re meant to protect us, the public, from the idea within, and protect the idea from us.

Read more on The age of living dangerously…