Posts Tagged: Augmented reality

Three things brands can learn from Pokemon Go

There have been plenty of discussions about what marketers can learn from Pokemon Go’s mad success. Sense’s Alex Smith pulls out three you may not have considered.

When Satochi Tajiri first created the Pokemon concept in 1995, and released the first two Gameboy video games (red and green) a year later, he would never have envisioned middle-aged bureaucrats running round London (and every other city in the world) trying to catch them all just 20 years later.

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