Posts Categorized: advertising

There isn’t too much advertising – there’s too little

If adverts were in more real, relevant places, they’d create deeper brand experiences and be more effective, says Alex Smith, planning director at agency Sense.

We’re all familiar with the idea that the world is oversaturated with messages. Advertising seems to be everywhere, always trying to butt in. “What,” we cry, “doesn’t have a brand tastelessly plastered over it these days?”

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