Monthly Archives: May 2016

Is experiential impossible to define?

The increasing diversity and continual evolution of this growing marketing discipline makes it tough to articulate. But Sense planning director Alex Smith believes he has a solution.

Budweiser’s TV and YouTube ad for the 2015 Superbowl featured a live Pacman game

Over the years there have been many attempts to define experiential marketing, and generally they have fallen short. This is hardly surprising, as recognisable examples of the discipline have taken on an unlimited number of forms.

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